Pay-TV Operators Still Circumspect about Mobile Content
Pay-television market players in Asia have started to see real returns in recent years. New digital services like interactive TV, mobile content and Internet Protocol television (IPTV) are generating huge interest and hype, with technological progress being made all the time and the boundaries between traditional media segments becoming more and more blurred.
In the digital space, Asia's pay-television operators expect interactive TV to generate better financial returns than mobile content over the next two years, according to a recent GIA Asia Pacific survey of 44 companies across the region.
Interactive TV includes video-on-demand and movies-on-demand and is becoming especially popular in countries like India and Pakistan where there is strong demand for new and premium movies.
Several pay-TV companies in Malaysia, Taiwan, Indonesia, Philippines, Hong Kong and Australia disagree however, saying that mobile content will be the next big thing. "Indonesia has a large installed base of mobile phone users and a competitive mobile operator environment. I believe this creates a potential for large uptake of video to mobile phone services" said one Jakarta-based operator.
In Korea, with its extremely high Internet penetration, operators are betting on IPTV as the big winner, and it is gaining traction in Taiwan as well.
As yet the business models that will capture real revenue remain largely unknown, in what will eventually be a multi-billion dollar digital business.
For
media inquiries, send an email to media(at)globalintelligence.com.
Download any of our Best Practice White Papers.
More About GIA Industry Practices Automotive | Chemicals | Construction & Property Development | Consumer & Retail | Energy, Resources & Environment | Financial services | Private Equity | Logistics & Transportation | Manufacturing & Industrial | Pharmaceuticals & Healthcare | Telecommunication, Technology & Media
More About GIA Functional Practices World
Class Market Intelligence
| MI
for Strategic Planning
| MI
for Marketing & Sales
| MI
for Product & Innovation Management | MI
for Supply Chain Management
| M&A
and Partnering
More About GIA Services Monitoring Services | Strategic Analysis | Rapid Research | Intelligence Software | Intelligence Best Practices
More About GIA How we work | Expertise | Clients | Case Studies | Global Locations | FAQ
About
Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
