GIA Newsletter 1/2012

Find out what's new within the GIA network and meet a GIA client in each quarterly issue. Subscriptions available here.

GIA NEWS

Intelligence Plaza® Demo Video & More

“This nine-minute demo video provides a thorough and user friendly overview to what Intelligence Plaza can do,” Petteri Verronen, Vice President, Technology at GIA.

In a global customer survey of over 2,000 active users of GIA’s competitive intelligence software, Intelligence Plaza®, in late 2011, 97% said they would consider recommending Plaza to other business users due to its user-friendly features.

Find out why. Watch the demo video.

For more information on Intelligence Plaza, please visit the Intelligence Plaza website.

Benchmark Your Market Intelligence Function with a Quick Test


GIA’s free online self-assessment tool allows you to measure your intelligence program's status against companies with world class market intelligence capabilities for free.

The tool is based on the six Key Success Factors found in the World Class Market Intelligence Roadmap by GIA. Simply complete the questionnaire to get your final total score and compare how your market intelligence program compares with the overall global average based on the results from GIA’s Global Market Intelligence Survey 2011, the largest Market Intelligence survey ever conducted. Take the test now.


Interview on the Handbook of Market Intelligence


Demand for GIA’s Handbook of Market Intelligence has been good, with positive reviews from readers.

Gareth Wilson of Falcata Times says “This book is one of interest; it backs up the points made within with clear and concise examples from within the industry that helps the reader get to grips with a world that is not only complex but one that leaves you wondering why things are done that way. Add to these examples, of how to utilize research and data in a way that will help you further your own goals alongside planning each step for future developments and the reader gets insider information that really is worth its weight in gold.”

Hans Hedin, co-Author, introduces how the book project began and why it’s a must read for market intelligence professionals.  Watch the video.



Buy your own copy of the Handbook of Market Intelligence on Amazon today.

Growth Setting Joins the GIA Network


Growth Setting is the latest GIA Member. It provides Strategy Development, Market Intelligence, Business Planning, Search & Contacts, Deal Making and Implementation Support for the internationalization of Portuguese companies and for International companies wanting to enter/expand into Portuguese speaking countries (Portugal, Brazil, Angola, Mozambique, Cape Verde and East Timor).

We speak with António Vieira da Silva, founder of Business Setting and Growth Setting.

When was Growth Setting set up?

“Growth Setting is part of a group of four companies (Business Setting) that have existed for over 10 years, each under a different name. All four companies were integrated under one umbrella In March 2011, whilst ensuring that each one would keep its focus and specialization.”

What is the mission of Growth Setting?

“Simply put, we focus on providing consulting services, from market or business analysis and strategy to implementation, for companies whose main objectives are growth-related. Hence we advise on business turnarounds, expansion plans for current markets and internationalization. We aim to be the best business development services company in Portugal!”

What makes Growth Setting unique?

“Our people make us unique – our collective personal and professional experience, attitude and values. It’s in the way we take on our clients' challenges, our analysis, thinking tools and capabilities and our commitment to making "things happen" for our clients.”

How do you see the opportunities/challenges for the company in the next three years?

“We want to help Portuguese companies overcome the current crisis by supporting the internationalization of their businesses.“

Why did you choose to become a GIA Member?

“We believe that Market Intelligence is fundamental in any business planning activity, strategy or action. After looking at different companies and possible alliances, we chose GIA because we believe it has the best offering in terms of scope and depth, and because there is a good fit between our company cultures.”

What advice do you have for companies wanting to do business in Portugal?

“Come talk to us!”