Using Market Intelligence Dashboards to Communicate Key Intelligence and Build Your Company's MI Network

Market intelligence teams are often hard pressed for making the latest market and competitor news, tables, charts and analysis reports available and easily accessible. An even greater challenge lies in how to push the right intelligence to the right users in various different parts of their businesses. And building an active Market Intelligence network in the company is what many MI Managers try to achieve - to get people in the field to contribute with insights and avoid the MI process being just a one way communication.

While dashboards have been around for a while, there are not many attractive and easily customizable market intelligence dashboards on the market. How can such a dashboard support the corporate market intelligence process, serve to facilitate interaction between users, and help take the market intelligence function to the next level?

Market Intelligence for Latin America

Latin America is growing in global strategic importance while remaining a region of diverse economic opportunities and challenges. Most countries in the region made significant progress in achieving sustained economic growth, placing Latin America ahead of other regions with an average 4.6% estimated growth for 2011.

Marisol Argueta de Barillas
Senior Director, Head of Latin America
World Economic Forum on Latin America 2011

Strategic Purpose of Market Sizing & Forecasting

Knowing the size of your addressable market is fundamental to any strategic business or marketing plan. You will need realistic and reliable data. Yet information is not always easy to attain in emerging economies, particularly if your target market is rapidly evolving, or if you are introducing a new product category, or sell primarily through distribution channels. What are some ways to achieve a reliable measure of the market?

Market Intelligence for Southern Africa

There are periods in the dynamics of global power when the shift in trends is of such a scale that it is almost impossible to perceive the full impact of the moment. This was certainly the case with the phenomenal rise of China as a major global economic power. And it is happening again with the rise of Africa as a priority investment destination, as it moves into a similar position that China was in three decades ago, when that country began opening its economy to global forces.

Market Intelligence for China

Market Intelligence in China requires constant monitoring and quality assessment. The information avail able from traditional channels is often too general or inaccurate to be of any real use, but by diversifying information sources, worthwhile, qual­ity material can be found and utilized effectively.

Intelligence Plaza 7 Launch

We are living in the middle of a dramatic shift in how people and organizations communicate and collaborate, as manifested in the rapid growth of technologies such as social media, smart phones and RSS feeds. Developed with this in mind, what will the latest version of GIA's software Intelligence Plaza®, offer market intelligence practitioners?

Market Intelligence for Asia Pacific

Asia Pacific holds a wealth of opportunities for different industries whether it is outsourcing production to take advantage of lower costs or reaching out to new target customers. However regional and local diversities pose a significant challenge when navigating through each market in order to have a definable growth strategy. When assessing market opportunities or planning strategies for Asia Pacific, this diversity must be accounted for and a growth strategy must be tailored for each industry and country according to local specifics.

This White Paper offers some possible solutions to overcoming the inherent MI challenges in Asia Pacific, through the combined expertise of our team in Asia-Pacific. Two case studies are also included to provide further insight into these best practices and demonstrate the unique environments that can be found across Asia-Pacific.