Consultoría Estratégica en Inteligencia de Mercado

Russia’s Accession to the WTO and its Impact on Her Energy and Commodities Industries

Russia’s WTO negotiations date back to the year 1993. The membership is expected to finally come into effect this summer. What lies ahead for Russia, its key trading partners and most important industries? What does the decrease of tariffs mean for the trade between Russia and the EU27? How will the Russian and foreign industry players be effected within Russia? How will this impact Russia's Energy and Commodities industries?

Intelligence Organization – February 2012

Intelligence Organization – Leveraging Human Networks and Information Sources for High Impact Market Intelligence

A successful MI program builds its high impact on a tightly networked strategy. The old truth “it’s not what you know, it’s who you know” very much applies to running an MI program that makes a difference. Indeed, the Global MI Survey 2011 indicated that companies with world class MI do not have more resources than the rest, but their intelligence organization is simply more networked and works closer to management.

A case study featuring T-systems reveals how a Market Intelligence program can be run as a service center.

Latin America - October 2011

Market Intelligence for Latin America

“Latin America is growing in global strategic importance while remaining a region of diverse economic opportunities and challenges. Most countries in the region made significant progress in achieving sustained economic growth, placing Latin America ahead of other regions with an average 4.6% estimated growth for 2011.”
Marisol Argueta de Barillas
Senior Director, Head of Latin America
World Economic Forum on Latin America 2011

Market Sizing - October 2011

Strategic Purpose of Market Sizing – Introduction & Case Studies

Knowing the size of your addressable market is fundamental to any strategic business or marketing plan. You will need realistic and reliable data. Yet information is not always easy to attain in emerging economies, particularly if your target market is rapidly evolving, or if you are introducing a new prouct category, or sell primarily through distribution channels. What are some ways to achieve a reliable measure of the market?

Global Survey - June 2011

Market Intelligence in Global Organizations: Survey Findings in 2011

The Global Market Intelligence Survey 2011 by GIA is the largest MI survey ever conducted. The survey results provide evidence for both executive decision-makers and MI professionals about how widespread MI is globally, how companies are benefiting from it, and how the activity has been resourced.

For the first time, the differences between companies that have world class Market Intelligence (approximately 10% of the surveyed organizations) and those that haven’t are analyzed. Notably, decision-making in companies with world class MI is substantially more efficient than in companies in general. Companies with world class MI also work closer to decision-makers, use their budgets and teams more effectively, and have more extensive internal networks.

Asia-Pacific - June 2011

Market Intelligence for Asia Pacific 2011

Asia-Pacific holds a wealth of opportunities for different industries - from outsourcing production to take advantage of lower costs, to reaching out to new target customers. However, diversity at both regional and local level poses a significant challenge to navigating the markets, and to defining a successful growth strategy. When assessing market opportunities or planning strategies for Asia Pacific, reliable market intelligence must be brought into play to ensure this diversity is taken into account. Business strategies must be tailored to each sector and country according to local market characteristics.

Africa - April 2011

Market Intelligence for Southern Africa

There are periods in the dynamics of global power when the shift in trends is of such a scale that it is almost impossible to perceive the full impact of the moment. This was certainly the case with the phenomenal rise of China as a major global economic power. And it is happening again with the rise of Africa as a priority investment destination, as it moves into a similar position that China was in three decades ago, when that country began opening its economy to global forces.