Download briefing papers on a variety of industries, geographies and best practices, compliments of GIA.
MI for Strategic Planning – April 2010
Delivering Maximum Strategic Value with Market Monitoring
This White Paper presents market monitoring as the very bedrock for the entire Market Intelligence process, but further divides it into two: Market Monitoring System (MAMOS) and Early Warning and Opportunity System (EWOS).
The former specifically helps companies in implementing a strategy (most currently existing market monitoring processes in companies worldwide are of this type), while the latter is designed to support the formulation of strategy in particular.
